I am of one accord with you on this Meurig. I have often asked myself why I bother to collect medals if researching the recipient is paramount. When calling on people to buy medals directly from them they ask "what are you going to do with them?" which, frankly, puts me at a loss for words sometimes.
My standard response, and the one that "consoles" me, is that it is pointless researching a fellow if you don't have his medals to show for your efforts. I then tell families the very same thing and offer to copy them in on my research findings.
Like you (and others), I do some perfunctory research into the recipient before taking the plunge. This is sometimes in the misguided hope that no-one else will pick up on something interesting which I may have uncovered.
Once the "rush" of acquiring the medal(s) has passed it is on to the next discovery. In the early days of my collecting I would feel unrequited if I didn't acquire a medal or group almost every day but, with the narrowing of my focus to purely Victorian and related medals, I found that I was having to make do with acquisitions once maybe twice a week.
With the recent Spink auction there was such a plethora of medals to my collecting theme on offer, and the prices they were fetching so reasonable, that I almost lost my self-control. As mentioned previously, I was "saved" from myself by my clumsy finger's inability to "slide" across my mobile phone to insert my bid. Were I more adept at this my bank account would have been in a deplorable state, but my avarice satisfied, albeit for a short while.
Now I find that, without even receiving these purchases, that I have already almost exhausted the research potential on some of them.
Rory